Tom McSherry
Local SEO Services

Local SEO services built around the constraint holding you back

Local SEO is rarely one problem. You might have strong pages but weak Maps coverage, useful rankings that need an authority push, or profitable services that do not yet have a page capable of ranking.

TOM-OS measures those parts together. I use that intelligence to decide where your budget has the most leverage, then personally manage the work needed to move it.

Up to 20 commercial keywords, organic and Maps visibility, basic page diagnostics and one local heatmap.

One diagnosis, several levers

Your campaign should solve the right problem first

A business with missing service pages does not need the same first move as a business already ranking fourth, or one whose website ranks well while its Google Business Profile disappears outside the immediate suburb. The work changes according to the evidence.

Local Visibility Engineering

Local Visibility Engineering replaces that one-search view with verified Google Business Profile data, organic and Maps rankings, a location-based heatmap and competitor context. The findings determine whether the first move belongs in the listing, the website or the authority supporting both.

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Revenue-First Content

Revenue-First Content combines search demand, current rankings, Google Search Console evidence, customer-value estimates and page ownership before deciding whether to improve an existing page or create a new one.

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Authority Signal Distribution

Authority Signal Distribution identifies the pages already relevant enough to benefit, compares their link support with competing pages and directs selected authority work toward the clearest gaps.

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Technical Foundation

Technical Foundation work focuses on the structural problems that block commercially useful pages. It is prioritised by impact rather than turned into an endless list of low-value audit warnings.

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The intelligence layer

The information that connects the work

Every engagement combines execution with the TOM-OS evidence layer. The same visibility, page and authority signals are used to decide the starting allocation and to change it when the results move.

Organic and Maps ranking visibility
Profit and customer-value context
Suburb-level Maps heatmaps
Content and landing-page gaps
GBP and local competitor comparison
Backlink and authority gaps
80/20 opportunity sequencing
Monthly performance reporting
The operating sequence

How the work is prioritised

STEP 1

Measure the current position

Verify organic rankings, Maps coverage, pages, listings and the competitive field.

STEP 2

Find the binding constraints

Separate missing coverage, weak optimisation, local visibility and authority issues.

STEP 3

Use the lowest-cost suitable lever first

Improve an existing page before creating another. Fix page signals before trying to compensate with links.

STEP 4

Measure movement and reallocate

Keep what is working, change what is not and protect positions already won.

How packages work

A customised mix, not a fixed activity checklist

Every engagement combines deliverables with the TOM-OS intelligence layer. Depending on the business and package, that can include page optimisation, new content, link building, press releases and Google Business Profile optimisation.

The exact mix is customised because a fixed checklist would defeat the point of diagnosing the constraints first.

Transparent packages

See the current keyword allowances, included systems and monthly pricing before deciding whether to proceed.

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Find the constraint before choosing the activity

Run the limited free snapshot, see the wider search picture and decide whether the recommended sequence makes sense for your business.

Run my free local search snapshot