SEO For Universities & Schools2024-10-30T09:19:23+00:00
Higher Education SEO – Universities & Schools

SEO For Universities & Schools

Build organic search rankings and increase inbound student enrollments for your university, school or polytechnic to create a long-term strategic advantage.

Harness Your Social Proof

“We have been with PremiumSEO for over a year and the results have been amazing! Tom has always made the time for us when we want to catch up to discuss our currently SEO strategy or to bounce any ideas we have. I would highly recommend PremiumSEO if you are looking for a trustworthy SEO Agency that doesn’t cost an arm and leg.”

Willson Kim, Marketing Manager

ECNZ, Te Rito Maioha

SEO Services For Universities & Schools

Keyword research is crucial for effective search engine optimisation (SEO) for universities and schools. While it may appear simple to identify basic local SEO keywords like ‘university in [your city]’ or ‘schools near [your location]’, engaging with a professional skilled in pinpointing the most impactful keywords for your educational institution can greatly enhance your online presence. Using my expertise, I can assist you in discovering niche keywords that closely relate to the unique programs or educational values your institution offers, enhancing your website’s relevance and search rankings to draw in the right prospective students.

Enhance your Google Business Profile optimisation to help your school or university secure a prominent position in the ‘Local Map 3-Pack’ on Google searches.

Many universities and schools have campuses across different locations. This means you really need a solid multi-location SEO game plan to connect with students from different areas. By getting smart with your website SEO and handling your Google Business Profiles professionally, you can really make your mark, becoming the default choice in local search results. This isn’t just about getting noticed more—it also helps you manage your resources better and have a bigger impact overall, which in turn draws in more students. It’s all about being seen where it counts.

Create Top Google Rankings For Your University Or School On Your Most Competitive Keywords

Make your institution the first choice for local students or parents searching for the right place to study.

Strategic Advantage

Create sustained, long-term lowered acquisition costs for your institution and a reliable baseline of inbound enrollments.

Plan For Intakes

Use smart Google Ads to supplement your SEO efforts in order to hit your intake targets.

Target Niche Learning

Identify and own rankings for important keywords related to particular selling points or courses your school specialises in.

Dominate traffic share

Tilt the balance so that your website gathers the lion’s share of inbound search traffic and potential students find you first.

Traffic

Own strategic keywords

Find the ‘money keywords,’ the high conversion search terms specific to your school’s unique strengths which lead to high value customers.

Sales Chart
What is a Higher Education SEO Strategy?2024-10-30T09:44:46+00:00

A Higher Education SEO Strategy is designed to boost your institution’s online visibility by improving your website’s ranking in search engines. This involves technical optimisation, content enhancements, keyword research, and local SEO efforts to attract prospective students and strengthen your institution’s brand.

How does SEO benefit universities and colleges?2024-10-30T09:44:10+00:00

SEO enhances a university or college’s online presence by increasing its visibility in search results. This helps attract more prospective students organically, making it easier for them to discover and learn about your programs and academic offerings.

Why is Local SEO important for universities and colleges?2024-10-30T09:43:35+00:00

Local SEO ensures that your institution appears in location-specific searches, which is essential for attracting students from nearby areas. This strategy improves your visibility in the local community, making your programs more accessible to potential students looking for options close to home.

What should a university website focus on for effective SEO?2024-10-30T09:42:33+00:00

A university website should prioritise fast loading speeds, mobile-friendliness, clear navigation, and informative content. It’s essential to use relevant keywords and ensure the site is structured to rank well in search engines, helping attract both students and faculty.

How can educational institutions benefit from keyword research?2024-10-30T09:41:09+00:00

Keyword research identifies the search terms potential students use when looking for programs. By aligning website content with these keywords, educational institutions can effectively reach their target audience and address their interests, boosting site traffic and engagement.

What role does content play in SEO for higher education?2024-10-30T09:17:53+00:00

Content is the cornerstone of effective SEO. High-quality, relevant content answers prospective students’ questions and builds authority for your institution. By updating blogs, course pages, and resources regularly, your institution can improve search rankings and increase visibility.

Let’s Talk Business

Ready to push the potential on your multi-location SEO? Get in touch and let’s discuss your goals.

Our business wouldn’t be where it is today without Tom… He got us to the first page, nearly #1 in a really competitive industry within a few months when we first started with him. He’s super responsive and is very honest and genuine. I would never go anywhere else for SEO or Google Ad related support. Seriously, he’s been an absolute game changer for us and I’ve already recommended him to many other businesses.

Lissy Fehnker-Heather

The Healing Centre

Tom McSherry
15-Year SEO Expert
Please provide your SEO budget level.

By submitting my data I agree to be contacted