Local SEO is crucial for real estate because it targets geographical searches, making your business visible to homebuyers and sellers in specific locations. This includes optimising your Google Business Profile, adding local keywords in the right places on your website, and ensuring your listings appear on local directory sites.

Real estate SEO is a targeted strategy aimed at helping real estate agencies increase their online visibility to attract more homeowners interested in listing and selling their properties. By optimising their website and content for search engines, agencies can ensure that when potential sellers are searching for real estate services in their area, their site appears prominently. This process involves using specific keywords related to selling homes, creating valuable content that addresses sellers’ questions, and enhancing the site’s technical performance to provide a smooth user experience.

Optimise your real estate website by ensuring fast load times, creating easy navigation, and using targeted keywords in your content. Also, keep your property listings updated with high-quality photos and detailed descriptions to engage potential clients.

Best practices for real estate SEO include regularly updating your website with fresh, relevant content, optimising your property images, ensuring mobile responsiveness, and securing backlinks from reputable sites in the real estate industry.

For on-page SEO, focus on keyword optimisation in your content, headlines, images and title tags. Also, structure your site with clear page topics and optimise your URLs to be descriptive and concise.

An effective real estate SEO strategy involves a combination of on-page SEO, local SEO, content marketing, and reputation management. The goal is to create a comprehensive approach that not only attracts traffic but also converts visitors into leads.