Google Ads & SEO Case Studies from Australia & NZ
It’s one thing to talk the talk. Talk is cheap when it comes to SEO and Google Ads. But real, long-term results, built according to a long-term strategy executed over a period of years – these are much harder to come by.
Below you can explore Google Ads & SEO case studies displaying what’s possible when SEO best practices are executed in the real world by an experienced veteran with an 80/20 strategic approach.
Total Realty – Top 3 rankings for ‘real estate agents’ across all 9 locations
Top 3
main keyword ranking for all 9 office locationsOil Changers – #1 on the main keyword for all 10 franchise locations
#1
main keyword ranking for all 10 franchise locations
“Tom has been looking after my SEO for a number of years now and we have gone from a small business with just a few people to a business with 28 associates and counting. We rely very heavily on our website traffic as this is how we ensure we have a healthy referral stream and thus can support the psychologists that work in our practice as well as the wider community with their mental health issues. Tom has enabled this by being so good at his job, and knowing the secrets to SEO. Thanks Tom.”

Dr David Spektor
Director, PsychologyCare
Smart SEO & Google Ads helped PsychologyCare grow to 28 associates
650%
increase in organic trafficPocketSmith – from #29 to Top 5 in the US for ‘personal finance software’
Top 5
in the US in an ultra-competitive marketTaking The Healing Centre from zero to #1 for ‘Auckland chiropractors’
#1
ranking in competitive local marketFrom Local SEO Case Studies To International Finance SaaS Clients
These case studies cover a diverse range of clients, from multi-location local SEO through to the highly competitive international personal finance SaaS market. While each case presented its own challenges, each shows the importance of smart strategy, keyword research, content strategy, best practices for building high quality backlinks, and the role of selectively adding new content for building organic search traffic.
Grow Your Organic Traffic & Become One Of Our SEO Success Stories
These Google Ads & SEO case studies show you what’s possible. Across this set of real-world examples, you can see the value of:
Tailored SEO strategies based on an understanding of Google’s objectives.
SEO tactics by themselves don’t get great results – it’s about the right tactics deployed to meet the goals of a well developed strategy, in line with a long-term view of how Google works (and will likely work in the future.)
Quality backlink building that lasts long-term.
Link building is the most misunderstood (and abused) aspect of SEO, but it’s critically important to get right in order to get #1 rankings on any competitive, high-volume keyword.
Smart, well-targeted local Google Ads, and how SEO & Google Ads strategies work in harmony.
Marketing channels do not exist in a vacuum and shouldn’t be treated as such. It’s important to look at the whole picture of your search engine marketing – SEO, Google Ads, and how the two work together to enhance overall results.
What goes into building long-term #1 Google rankings in 2024 and beyond.
At the end of the day, it’s achieving #1 rankings and holding them long term that really builds traffic and revenue and creates a dominant online presence. Many agencies simply don’t have the experience and understanding to reach the top of a difficult SERP and stay there consistently long term.
How and when long-tail keyword strategy becomes important.
Many agencies obsess over adding new content to build search rankings and traffic, but often this is done poorly with a lack of intelligent keyword strategy. Typically it’s a client’s existing content that needs better optimisation, and adding new content is overkill (and can even have unwanted negative effects). More is not always better.

“Tom was recommended to us by another New Zealand tech company, and we’re thrilled to have chosen Premium SEO to boost PocketSmith’s organic discoverability. Over the past three years, Tom has helped us refine and optimise our keyword and link-building strategy across all our major markets – New Zealand, Australia, the USA, and the UK. We create personal finance software for a global audience, and with Tom’s help, we continue to reach our target users effectively online.”
Dora Yip
Chief Marketing Officer, PocketSmith