Tom McSherry

Real Results From Real Local Businesses

Multi-year partnerships, compounding rankings, organic traffic that replaces paid ad spend. These aren't cherry-picked - these are the kinds of results clients stay 4+ years for.

Oil Changers

Multi-Location Car Servicing

$28,800/mo

saved on advertising

(Equivalent cost to buy their organic Google traffic from Google Ads)

#1

rankings across all 10 franchise locations on primary "oil change" keywords

Top 3

rankings for all locations on broader "car servicing" terms

7+ years

Partner since 2018

Oil Changers came on board as an established household name needing both growth and defence. The challenge: extend rankings into broader "car servicing" terms across 10 locations while protecting existing #1 positions from aggressive new competitors. Result: $28.8k/month worth of organic traffic value - what they'd otherwise be paying Google Ads to acquire.

Total Realty

Real Estate (9 Locations)

$27,300/mo

saved on advertising

(Equivalent cost to buy their organic Google traffic from Google Ads)

Top 3

rankings across all 9 office locations for "real estate agents + location"

7 of 9

locations at #1 - outranking national brands with 25+ year old domains

5+ years

Partner since 2019

Total Realty needed to climb past national franchise brands like Harcourts, Ray White, and Grenadier - companies with massive domain authority and 25+ years of search history. The play: build domain authority through editorial-quality news website links that competitors couldn't match, then convert that authority into top rankings as the business added new office locations. Result: top 3 across the entire footprint, with 7 of 9 locations holding #1.

PsychologyCare

Multi-Clinic Practice

650%

organic traffic growth over 3 years

28

associates - grew from a small practice, powered by inbound search demand

32

keywords ranking top 3 including #1 for "Malvern psychologist" and "psychologist Prahran"

9+ years

Partner since 2016

PsychologyCare needed predictable inbound lead flow to support a growing practice. The combination: SEO building a stable organic baseline plus a low cost-per-lead Google Ads campaign that could flex up or down with capacity. 108% traffic growth in the first month, 650% over three years, and the business grew from a small team to 28 associates.

The Healing Centre

Chiropractor (Brand New Domain)

#1

for "Auckland chiropractors"

(2,400 monthly searches)

230%

more traffic than the average top 5 competing clinic

Zero to #1

in a competitive Auckland market on a brand new domain

$4,000/mo

saved on advertising (equivalent organic traffic value vs Google Ads)

The hardest scenario in SEO: brand new domain, no history, established competitors, competitive local keyword. Required a careful link building velocity (too fast triggers Google's algorithm, too slow makes the campaign unprofitable), perfect on-page optimisation, and high-authority editorial links the competition couldn't match. Result: #1 ranking on the main keyword plus 3 of 4 high-volume variations.

Questions You Probably Have

So how does this actually work?

Pick a tier above and click "Sign up now" - you'll be sent through to a free SEO audit form. I personally review your site, your competitors, and your market. You get back a written report (or video walkthrough if you prefer) showing exactly which keywords are worth fighting for and where the quick wins are. If we're a fit, we kick off the engagement at the chosen tier. If not, you keep the audit.

How is this different from every other agency that promised the same thing?

Three things. First, I personally manage every account - no juniors, no outsourcing, no handoffs. Second, the work is built around what actually makes you money, not vanity traffic metrics. Third, you can fire me any time - month-to-month, no lock-ins. Most agencies survive on 12-month contracts. I survive on results.

What's actually included in the free audit?

A proper analysis of your site, your competitors, your current rankings, and the highest-value opportunities you're missing. Delivered as a written report and (optional) personalised video walkthrough. No sales pitch. No pressure. If we're a fit, we talk about working together. If not, the audit is yours to keep.

How long until I see results?

The intelligence layer is working immediately - profit analysis, prioritisation, strategy clarity. Ranking movement typically begins within 30-60 days. Measurable traffic and lead increases usually follow within 90 days. SEO compounds - the longer we work together, the stronger the returns. Most of my clients have been with me 4+ years for exactly this reason.

Is it really one flat monthly price?

Yes - one flat monthly fee for your tier, no hidden ramp and no lock-in contracts. You know exactly what you're paying from day one. What scales between tiers is the work itself - keyword coverage, deliverable volume, and the depth of the intelligence layer - not surprise invoices.

Why should I trust you over a bigger agency?

Bigger agencies have bigger overheads - fancy offices, sales teams, account manager pyramids. You pay for all of it. They also assign juniors to your account because the senior people are too expensive to deploy on small-to-mid retainers. With me, you get the senior person directly, with none of the overhead. That's why my pricing is competitive AND the work is better.

I'm already with another agency. What do I do?

Most of my clients came from other agencies. The free audit will tell you whether what they're doing is actually working - independently of whether you end up working with me. No obligation. Worst case, you walk away with a clear picture of what your current agency is missing.

Can you guarantee rankings?

No, and run from anyone who does. Google's algorithm changes constantly and rankings depend on dozens of factors including what your competitors do. What I can guarantee is the work itself - 30-day money-back if you're not happy with what's been delivered. Full refund. Keep all deliverables. The risk is on me to do the work properly.

How much of my time does this take?

About an hour a month. You approve content, provide business context occasionally, read the report. Everything else - technical work, optimisation, link building, content production - is handled.

Can you just do it all for me?

Yes. That's literally the product. The whole point is you don't have to think about SEO - you hand it over, get a monthly report showing what's happening, and get back to running your business.

I'm a small business. Am I too small?

The Hands Free tier is built specifically for solo professionals and small local businesses doing $200k-$500k a year. The free audit will tell us if the numbers stack up - if SEO can't pay for itself in your case, I'll say so directly.

My industry is really competitive. Will this still work?

Depends on the market. Some markets are so dominated by national brands or aggregators that paid ads make more sense than SEO. Most local service markets aren't like that. The audit will tell you straight - I'm not interested in taking on engagements I can't deliver on.

What if I'm not tech savvy?

Doesn't matter. You're not doing the work - I am. You only need to be able to read a report and approve content occasionally. If you can use email, you can be a client.

Do I need a new website?

Not usually. Most existing websites can be optimised. If your site is genuinely broken (slow, mobile-unfriendly, missing critical pages) I'll flag it in the audit and recommend fixing it - but I'm not going to push a website rebuild you don't need.

Do you do e-commerce or SaaS?

No. I focus on local service businesses across NZ and Australia. If you're an e-commerce store, an enterprise SaaS company, or a global brand, I'll tell you on the audit and point you to someone better suited.

Does the work change over time?

Early on there's more heavy lifting - foundations, content production, fixing what previous agencies broke. Over time the work shifts to ongoing optimisation, content expansion, and competitor defence. The monthly price stays flat throughout, and you're never locked in - most clients stay for years because the work compounds and the results keep getting better.

What if I'm not happy with the work?

30-day money-back guarantee. Full refund. Keep every deliverable. No clawback, no argument. After that, month-to-month - cancel any time.

SEO That Does What It's Supposed To, So You Can Focus On Running The Business (Instead Of Chasing Up Your Agency)

You've got a business to grow. You don't want to become an SEO expert, babysit another agency, or decode another report every month. You just want it handled properly - by someone senior enough to get it right - so you can stop thinking about it.

30-Day Guarantee - Money-Back + Deliverables - If you're not 100% satisfied with the first 30 days, claim a full refund and keep all deliverables.

Hands Free

Solo professionals, single-location trades, small local businesses

$1,000 AUD/mo +GST

Best for: $200k - $500k/year businesses

~3-5% of revenue

Personally Managed

Personally managed by Tom
50 keywords

Deliverables

Content optimisation
New content pages
Link building
Press releases
Google Business Profile optimisation

Exact deliverable mix will be customised to your specific needs

Intelligence Layer

Keyword profitability insights
Competitor positioning analysis
Competitor reviews intelligence
Content gap identification
80/20 priority ranking

Communication

Communication by email
Monthly performance report
No lock-in contracts

Build

Growing local businesses ready to move faster on rankings

$1,500 AUD/mo +GST

Best for: $500k - $1M/year businesses

~2-3% of revenue

Personally Managed

Personally managed by Tom
75 keywords

Deliverables

Content optimisation
New content pages
Link building
Press releases
Google Business Profile optimisation

Exact deliverable mix will be customised to your specific needs

Intelligence Layer

Keyword profitability insights
Competitor positioning analysis
Competitor reviews intelligence
Competitor benchmark reporting
Content gap identification
80/20 priority ranking

Communication

Communication by email
Monthly performance report
No lock-in contracts

Growth

Multi-location businesses, growing practices, competitive markets

$2,000 AUD/mo +GST

Best for: $1M - $3M/year businesses

~1-2% of revenue

Personally Managed

Personally managed by Tom
125 keywords

Deliverables

Content optimisation
New content pages
Link building
Press releases
Google Business Profile optimisation

Exact deliverable mix will be customised to your specific needs

Intelligence Layer

Keyword profitability insights
Competitor positioning analysis
Competitor reviews intelligence
Competitor benchmark reporting
Content gap identification
80/20 priority ranking

Communication

Communication by email
Monthly performance report
No lock-in contracts

Scale

Established businesses, multi-location operators, competitive local markets

$3,000 AUD/mo +GST

Best for: $3M - $10M/year businesses

~0.5-1% of revenue

Personally Managed

Personally managed by Tom
200 keywords

Deliverables

Content optimisation
New content pages
Link building
Press releases
Google Business Profile optimisation

Exact deliverable mix will be customised to your specific needs

Intelligence Layer

Keyword profitability insights
Competitor positioning analysis
Competitor reviews intelligence
Competitor benchmark reporting
Content gap identification
80/20 priority ranking

Communication

Communication by email and video recordings
Priority email support (same-day)
Monthly performance report
No lock-in contracts

Partnership

National providers, franchises, multi-region operators

$5,000+ AUD/mo +GST

Best for: $10M+/year businesses

<0.5% of revenue

Advanced AI Features

Share of voice & market share analysis
Custom AI trained on your business

Personally Managed

Personally managed by Tom
300 keywords

Deliverables

Content optimisation
New content pages
Link building
Press releases
Google Business Profile optimisation

Exact deliverable mix will be customised to your specific needs

Intelligence Layer

Goal target tracking
Keyword profitability insights
Win highlights report
Competitor positioning analysis
Competitor reviews intelligence
Competitor benchmark reporting
Share of voice tracking
Content gap identification
80/20 priority ranking

Communication

Communication by email, video recordings, and calls
Priority email support (same-day)
Monthly performance report
No lock-in contracts