Tech, Software & SaaS SEO Consultant2024-10-09T04:37:16+00:00
Tech & Software SEO

Tech, Software & SaaS SEO Consultant

Build rankings, visibility and long-term inbound lead streams for your SaaS or technology business.

Increase Brand Awareness

Some Brands I Work With

Technology, software & SaaS brands I have helped to develop a strong organic search presence.

Tech & SaaS SEO Services – Grow Your Software Business With SEO

For SaaS and technology companies, especially those competing internationally, the world is your oyster in terms of having a large pool of keywords to chase. The hard part is narrowing down and analysing which keywords to chase – which are winnable, and which are worth winning. This analysis helps avoid wasting a lot of time building content that generates little to no traffic.

Competitive SaaS keywords typically require very strong links to rank for, and the best links come from high profile international and national news websites. The best part is, you build PR and brand exposure at the same time as building strong links that underpin long term Google rankings.

Make sure you’re getting the most out of your existing home page, service pages and application or product description pages. For many software and SaaS companies, the focus is on design and UX, but there are simple improvements available that can make significant difference to your organic traffic without radically changing layout or useability.

Build Long-Term Strategic Marketing Advantage For Your SaaS Or Tech Business With 80/20 SEO Strategy

Utilise intelligent keyword research, competition insights and an understanding of the key ranking factors for your content to drive your marketing resources into the highest-yield areas of investment.

Strategic Advantage

Create sustained, long-term lowered acquisition costs and strong brand presence for your software or tech business with reliable rankings on strategic keywords.

Budget Efficiency

Gain insights into how much of your budget should be dedicated to different channels. Avoid under-investing or over-investing in certain channels.

80/20 Resource Use

In-house marketing resources are always limited and stretched – maximise your use of your existing team for SEO and get the most from your existing content.

Grow traffic share

Tilt the balance so that you garner the lion’s share of inbound search traffic and prospects see you first, before your competitors.

Traffic

Own strategic keywords

Find ‘blue ocean’ keywords – high volume searches your competitors aren’t targeting well, which you can rank for with relatively little effort and resource expenditure.

Sales Chart
How SaaS SEO Companies Can Grow Your Long Term Baseline Traffic2024-10-09T05:00:42+00:00

SaaS SEO companies can significantly contribute to long-term baseline traffic growth by building a solid foundation of high-quality, optimised content that attracts and retains users, and optimising your existing content to the maximum extent possible. We focus on driving organic traffic through strategic keyword targeting and content marketing, which increases demo requests, free trials, and ultimately, sales. This approach not only enhances visibility but also establishes a sustainable growth path.

What Do SaaS SEO Services Include?2024-10-09T05:01:02+00:00

SaaS SEO services typically encompass an array of tactics designed to optimise a SaaS company’s online presence and search engine rankings. These services often include keyword research to identify terms your target audience is searching for, content optimisation to improve relevance and authority, technical SEO to enhance site structure and performance, and continuous tracking and analysis through tools like Google Analytics and Search Console.

Working with An Independent SaaS SEO Consultant Vs SaaS SEO Agencies2024-10-09T05:01:27+00:00

Choosing between an independent SaaS SEO consultant and a SaaS SEO agency depends on your company’s needs. Independent consultants like me provide more personalised service and direct access, which can be beneficial for SaaS companies looking for tailored strategies and flexible engagement models. With an agency you have no guarantees that the ‘brain’ behind you campaigns won’t eventually change, as staff come and go or your account is moved down to junior analysts (often without clear communication that this is what’s happening).

Increase Organic Traffic Through Focused SEO & Content Strategy2024-10-09T05:01:48+00:00

By using intelligent keyword research to inform creative content creation, we enhance your ability to attract and engage the right type of visitors with the least resource expenditure. We have focused SEO and content strategies that are specifically designed for SaaS businesses, who often have a lot of potential to tap into via a solid long-tail keyword strategy. This is particularly useful when competing against entrenched brands that make it very difficult or expensive to rank on main industry keywords – in this situation the best play is often to get creative and focus on finding the battles you can win.

Enhance Your PR Visibility with Strategic Link Building2024-10-09T05:02:23+00:00

Our strategic link-building efforts are designed to enhance your SaaS company’s PR visibility while building your search rankings at the same time. By implementing effective SaaS SEO tactics that utilise high profile news websites to build high authority backlinks, we focus on building links that drive referral traffic and strengthen your brand’s online authority while simultaneously building the authority of your domain and key pages. These online articles also themselves perform well in search rankings, giving you multiple opportunities to get visibility on important keywords. This strategic focus supports your overall SaaS SEO strategy, leveraging both link building and digital PR to maximise your search engine presence.

Specialised SEO Services for SaaS Providers2024-10-09T05:02:50+00:00

We provide specialised SEO services that are custom-tailored for SaaS providers. This includes technical SEO, on-page optimisation, comprehensive SEO audits, and SaaS SEO content strategy, competitor research and in-depth keyword research to find the ‘elusive obvious’ money keywords (that your competitors may not be targeting).

Develop Long-Term Value with Organic SEO Growth2024-10-09T05:13:53+00:00

Focusing on long-term value, our organic SEO growth strategies are designed to increase your SaaS business’s visibility and organic search rankings over a long time frame. We implement SEO campaigns that keep a focus on key metrics such as organic growth and conversion rates, ensuring that your business achieves sustainable and measurable success.

Strategic SEO Integration for SaaS Marketing Initiatives2024-10-09T05:14:24+00:00

Integrating SEO with broader SaaS marketing initiatives involves a strategic approach that aligns with your existing digital marketing goals. My SEO strategies are crafted to support your marketing team, enhancing content visibility and engagement across platforms and making using of your other marketing efforts across channels to support your SEO. This strategic integration helps in driving organic traffic and improving the overall effectiveness of your inbound marketing strategy.

Expert SaaS SEO Consulting for Precision and Performance2024-10-09T05:14:52+00:00

I offer expert SEO consulting tailored specifically for SaaS businesses, focusing on developing long term strategic advantages in you market Through a deep understanding of SEO strategies and the unique challenges faced by SaaS companies, I help refine and optimise your search engine presence to achieve sustainable growth in competitive markets and maintain rankings for the long term.

“Tom was recommended to us by another New Zealand tech company, and we’re thrilled to have chosen Premium SEO to boost PocketSmith’s organic discoverability. Over the past three years, Tom has helped us refine and optimise our keyword and link-building strategy across all our major markets – New Zealand, Australia, the USA, and the UK. We create personal finance software for a global audience, and with Tom’s help, we continue to reach our target users effectively online.”

Dora Yip

Chief Marketing Officer, PocketSmith

Learn How We Have Helped Other Businesses Achieve Their SEO Goals

Let’s Talk Business

Ready to push the potential on your SaaS SEO? Get in touch and let’s discuss your goals.

“Highly recommend Tom! He’s very professional, experienced and continues to lead our SEO strategy for ADInstruments. AAAAA+++++”

Justin Cashell

Digital Marketing Manager, AD Instruments

Tom McSherry
15-Year SEO Expert
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