Tom McSherry
Dashboard Feature

Profit-Weighted
Rank Tracking

You've seen ranking reports before. Your agency celebrates moving from position 8 to position 5 - but what did that actually do for your business?

When you work with me, every keyword shows its estimated dollar value. So you know which rankings are worth fighting for - and which ones your previous agency wasted time on.

Free profit analysis. See which keywords are worth fighting for.

Your Client Dashboard

Keywords

118

In Top 3

24

In Top 10

51%

Total Volume

13,871

KeywordVol1M1WRankMapValueProfitPriority
plumber auckland720▲2-31$5,200$2,10087
emergency plumber390▲5▲174$6,800$2,90072
blocked drain repair260▼3-12-$3,400$1,40054
hot water cylinder480▲1-52$4,100$1,60068
gas fitting auckland170-▲285$7,200$3,10061

Rankings with customer value attached

Every keyword shows the estimated lifetime value of a customer who finds you through that search. So you know which keywords bring your best customers - not just which ones have the most volume.

The Difference

Customer Value & Profit Per Keyword

Every keyword shows the estimated lifetime value and profit from a single customer who finds you through that search. So you know which keywords bring your best customers.

Customer Value

$5,200

Profit (40%)

$2,100

Priority

87

How it's calculated: AI analyses your industry, services, and typical customer journey to estimate lifetime value. You can override any estimate.

Local Rank Tracking

Maps Pack Rankings

The map with 3 businesses that shows up for local searches. For local service businesses, this is often where most leads come from.

1
2
3

You're #1 in the pack

Historical Ranking Data

Track SEO progress over time. Compare rankings across weeks and months to spot real trends vs temporary ranking fluctuations.

vs 1 weekRecent changes
vs 1 monthShort-term trend
vs 3 monthsReal progress

Keyword Monitoring with Business Context

Raw ranking reports are meaningless without context. Your dashboard adds the intelligence to make position tracking useful.

Priority Score

Sort by business value, not just position changes

Smart Tags

Group by service, location, or customer type

Competitor Rank Tracking

See where competitors rank on your keywords

The reports you're used to vs what I show you

If you've worked with an SEO agency before, you know the drill. Monthly PDF, some graphs, "visibility improved." But did revenue improve?

What Your Agency Shows You

  • "You moved from #8 to #5" - but is that keyword worth anything?
  • "Visibility up 23%" - meaningless without dollar context
  • Celebrating wins on low-value keywords
  • No way to know if they're working on what matters
  • You just have to trust them

What I Show You

  • "A customer from 'emergency plumber' is worth $6,800"
  • "That's $2,900 profit per customer at your margins"
  • Sort all keywords by customer value or profit
  • See exactly what I'm prioritising and why
  • Complete transparency - verify everything yourself

I built my own software because I was tired of the "just trust us" approach. Now you can see exactly what your SEO investment is worth.

Real Example

Finding the keywords their agency ignored

Multi-location heat pump installer

Their previous agency was sending monthly reports showing "rankings improved across the board." The reports looked great. The phone wasn't ringing.

Agency Celebrated

"heat pump brands"

Position #2. Research intent. Customer value ~$800 - tyre kickers comparing specs.

Agency Ignored

"heat pump installation [suburb]"

Position #11. High buyer intent. Customer value $8,500 - ready to buy.

After Value Analysis

Priorities flipped

Focused on high-value local keywords. Phone started ringing.

The problem with typical agency reporting:

They weren't lying - rankings were improving. But they were improving on keywords that didn't matter. Without dollar values attached, there's no accountability for working on what actually drives revenue.

Frequently asked questions

How do you calculate the dollar value of a keyword?

AI analyses your industry, services, and the typical customer journey for someone searching that term. It estimates the lifetime revenue and profit from a single customer who finds you through that keyword. You can override any estimate if you know your numbers better than the AI does.

My current agency just shows me position changes. What's wrong with that?

Nothing, if you want to celebrate moving from #8 to #5 on a keyword where customers are only worth $200. Without customer value context, agencies can look busy chasing keywords that don't move the needle for your business.

How often is the data updated?

Rankings are updated weekly. Customer value estimates are calculated once and stay the same unless you override them - because the value of a customer from "emergency plumber" doesn't change based on where you rank for it.

Can I see this dashboard myself or do I just get reports?

You get full dashboard access. Check it anytime. No waiting for monthly PDFs. You can sort keywords by customer value, profit, volume, or priority score to see what I'm working on and why.

What if the value estimates are wrong?

They're AI estimates - they won't be perfect. But you can edit any value directly in your dashboard. Even rough estimates beat "visibility score" because they force real conversations about which customers are worth chasing.

Find out what your rankings are actually worth

Before we start working together, I'll show you the dollar value of your current rankings - and where the real opportunities are. Free profit-weighted analysis, no obligation.

See which keywords are worth fighting for. Results in 48 hours.