Tom McSherry
Local Search Intelligence

One operating view for the decisions behind local SEO

TOM-OS brings rankings, Maps coverage, search demand, customer-value estimates, Google Search Console data, page signals and authority gaps into one operating view.

The point is not to produce another dashboard. It is to answer which small number of actions gives the business the best realistic chance of improving profitable visibility next.

Up to 20 commercial keywords, organic and Maps visibility, basic page diagnostics and one local heatmap.

The connected evidence layer

See the factors together before prescribing work

The useful output is not one label. It is what is working, what is limiting visibility, what should be handled first and which secondary issues should follow.

Profit-Weighted Rank Tracking

Combine organic position, Maps position, search demand and estimated customer value so the ranking movements with real commercial weight stay visible.

Explore this system

On-Page Revenue Optimiser

Find pages already close enough to win, then combine GSC evidence, ranking position, page ownership and current copy into a reviewable optimisation plan.

Explore this system

Local visibility mapping

Connect the verified GBP, keyword-level Maps rankings and point-based heatmaps to see where local coverage is strong and where it falls away.

Explore this system

Revenue and content gaps

Identify valuable searches with no suitable page, distinguish them from near-wins and decide when an existing page should be improved instead.

Explore this system

Authority gap intelligence

Compare page-level links and competitor sources so authority work is directed toward pages with a clear job rather than spread across the domain.

Explore this system

AI and competitor visibility

Track emerging AI recommendation signals and competitor position as supporting evidence without pretending AI search has replaced traditional local demand.

Supporting intelligence inside TOM-OS
The intelligence layer

The information that connects the work

Every engagement combines execution with the TOM-OS evidence layer. The same visibility, page and authority signals are used to decide the starting allocation and to change it when the results move.

Organic and Maps ranking visibility
Profit and customer-value context
Suburb-level Maps heatmaps
Content and landing-page gaps
GBP and local competitor comparison
Backlink and authority gaps
80/20 opportunity sequencing
Monthly performance reporting
The operating sequence

How the work is prioritised

STEP 1

Measure the current position

Verify organic rankings, Maps coverage, pages, listings and the competitive field.

STEP 2

Find the binding constraints

Separate missing coverage, weak optimisation, local visibility and authority issues.

STEP 3

Use the lowest-cost suitable lever first

Improve an existing page before creating another. Fix page signals before trying to compensate with links.

STEP 4

Measure movement and reallocate

Keep what is working, change what is not and protect positions already won.

How packages work

A customised mix, not a fixed activity checklist

Every engagement combines deliverables with the TOM-OS intelligence layer. Depending on the business and package, that can include page optimisation, new content, link building, press releases and Google Business Profile optimisation.

The exact mix is customised because a fixed checklist would defeat the point of diagnosing the constraints first.

Transparent packages

See the current keyword allowances, included systems and monthly pricing before deciding whether to proceed.

Compare packages

Find the constraint before choosing the activity

Run the limited free snapshot, see the wider search picture and decide whether the recommended sequence makes sense for your business.

Run my free local search snapshot