SEO for trades that gets the phone ringing
For electricians, plumbers, builders, roofers and other trades across Australia and New Zealand - front and centre when someone nearby is ready to book, with straight talk on whether the work is even worth your money.
What good SEO does for your business
Not rankings for their own sake - more of the right enquiries, at a lower cost, from customers ready to book.
Be the first call
When someone searches a trade plus their suburb or taps "near me", the top one or two results get the phone call. Your business earns that spot instead of scrolling past it.
Own the Map Pack
The Map Pack - the boxed map results at the top of a local search - is where most trade enquiries start. Land there and the enquiries come to you before the competition is even seen.
Win the planned, higher-margin jobs
Emergency call-outs pay the bills, but renovations, installs and scheduled work carry the real margin. Your pages get found for both, so the diary fills with the work worth having.
Lower your cost per lead
Enquiries from search keep coming without a per-click bill or a slice paid to an aggregator. Once the rankings are set, every extra call costs you nothing.
Own your suburbs
Ranking across every suburb you cover turns your service area into a steady flow of local enquiries, not a handful of jobs from the one street you happen to show up in.
Make the phone the scoreboard
The only measure that matters is whether the phone rings. Every call and form is tracked back to its source, so growth is proven in booked jobs, not vanity numbers.
The SEO built for trades
Built around how your customers actually search - no filler, no lock-in, everything tied to booked work.
Google Business Profile optimisation
Your Google Business Profile, built to win the Map Pack - correct services, service areas, categories and photos that push your listing above nearby trades.
Service-and-suburb pages
A dedicated page for each service in each suburb you cover, so an electrician-in-Takapuna or a plumber-in-Parramatta search lands on a page made to answer it.
Emergency and planned keyword targeting
Ranking for high-intent "urgent" and "near me" searches that ring straight away, alongside the planned, higher-value work that keeps the diary full weeks ahead.
Review growth
A steady, simple way to earn more genuine reviews - the trust signal that lifts your Map Pack ranking and convinces the caller to choose you over the trade next door.
Call and lead tracking
Every enquiry traced to the search that drove it, so you can see exactly which jobs the rankings are booking and where the next dollar is best spent.
Keyword and competitor research
A clear picture of what local customers actually type and where rival trades are winning, turned into a ranking plan aimed at the searches that book work.
Your account is handled directly by a 15-year SEO specialist - no account managers, no offshore team. Straight advice, an honest answer on whether SEO is even worth it for your business, and month-to-month terms with no lock-in. Same standard across New Zealand and Australia.
By trade
Tailored SEO for specific businesses - how each one's customers actually search and book.
SEO for Electricians
SEO for electricians that wins both the emergency no-power calls and the high-value planned work.
ViewSEO for Plumbers
SEO for plumbers that wins the urgent Map Pack calls and the higher-margin planned work.
ViewSEO for Builders
SEO for builders that treats new builds, renos, extensions and decks as the distinct searches they are.
ViewSEO for Painters
Ranking painters for the local house-painting and commercial searches that actually turn into quote requests.
ViewSEO for Asbestos Removal
Ranking licensed asbestos removalists for the urgent, trust-critical searches that come with renovations and demolitions.
ViewSEO for Car Servicing
Ranking mechanics and workshops for the local car service, inspection and repair searches that fill the bays.
ViewSEO for Roofers
SEO for roofers that wins the urgent leak calls and the high-value re-roofs and reclads worth quoting for.
ViewSEO for Concreters
SEO for concreters that gets you found for driveways, slabs and decorative concrete - the jobs worth quoting for.
ViewSEO for Air Conditioning
SEO for air conditioning and HVAC businesses that wins the install jobs, not just the seasonal service callouts.
ViewSEO for Demolition Companies
Demolition SEO that gets your company found for house demolition, commercial projects and strip-outs worth quoting.
ViewSEO for Landscapers
SEO for landscapers that gets you found for landscape design, garden transformations and outdoor projects worth quoting.
ViewWant to know why the phone isn't ringing? I'll take a look for free.
Send me your business and I'll do an honest analysis of your Google Business Profile, your reviews and who's beating you locally - then tell you plainly what's worth fixing and what isn't. No obligation, no hard sell, no jargon.
Guides that go deeper
Practical, no-jargon reading on the points above.
Roofer Google Maps rankings: what changed across 24 cities
Roofers had a wider sampled top-three footprint than many premises businesses, but the result changed sharply between city panels and review count was positively linked with position.
Local SEODo Google reviews help Map Pack rankings? What 480 grids showed
More reviews were associated with better Google Maps positions in 17 of 20 industries. See where the relationship was strongest, what star rating showed and what the study cannot prove.
Local SEOLocal rank grid guide: how to read a Google Maps heatmap
A local rank grid shows how Google Maps results change across a market. Learn how to choose search points, interpret the colours and connect the map to leads instead of chasing a vanity score.
Google Business ProfileYour Google Business Profile service area is not a ranking switch
Adding more suburbs to a Google Business Profile does not create proof of wider rankings. Here is what the field does, what the study did not test and how service businesses should measure real coverage.
Local SEOWhy your Google Maps ranking radius changes street by street
Google Maps does not give a business one fixed ranking radius. Learn what 480 local search grids showed about distance, changing competitors and the right way to measure your own market.
Local SEOLocal rank grid size and spacing: how many points, how far apart
Use tighter grid spacing in dense local markets and wider spacing for larger service areas. The right setup covers commercially important places without creating false precision.
Questions you might have
How long until I see more calls?
It depends on where you're starting from. If your Google Business Profile is a mess and your reviews are thin, sorting the basics can lift things within a few weeks. Ranking above an established competitor in a busy city takes longer - often a few months of steady work. Anyone promising page one overnight is either lying or about to do something risky to your site. I'll give you a realistic timeline for your area before we start.
I've been burned by cheap '$99 a month' SEO before. How are you different?
Fair enough - most of those packages are automated reports that never touch the things that actually get you calls. I start with an honest diagnosis and I'll tell you straight if I don't think I can get you a return, even if that means turning down the work. There's no lock-in contract, and I set up call tracking so you can see for yourself whether it's working. If it's not, you leave. That's the opposite of how the $99 mob operate.
There's a lead-gen site like Hipages or Builderscrack sitting above me. Can you beat that?
Often, yes, for the searches that matter most. Those aggregators rank broadly, but for specific 'service plus suburb' searches a well-optimised local business with strong reviews can sit right alongside or above them in the Map Pack - and unlike them, you're not paying per lead or sharing the job with five other tradies. I'll show you which searches you can realistically win and focus there.
One bad review really hurt my calls. Can that be fixed?
Mostly, yes - not by hiding it, but by burying it in genuine good ones. One sour review sitting near the top of a short list scares people off. Once you've got a steady stream of honest four and five-star reviews, that one bad one looks like the outlier it probably is. I'll set you up a simple system to ask happy customers at the right moment so it becomes a habit, not a chore.
Do you only work with tradies in New Zealand?
No - I work with trades across both New Zealand and Australia. Local SEO works the same way on both sides of the Tasman: your customers search for a service and a suburb, scan the Map Pack and call the top few. Whether you're a sparky in Hamilton or a plumber in Geelong, the playbook is the same, and I tailor it to your patch.
Want to know why the phone isn't ringing? I'll take a look for free.
Send me your business and I'll do an honest analysis of your Google Business Profile, your reviews and who's beating you locally - then tell you plainly what's worth fixing and what isn't. No obligation, no hard sell, no jargon.