Tom McSherry
Trades - specialist SEO

SEO for landscapers who want the full projects, not just the tidy-ups

For landscaping companies across Australia and New Zealand - found for landscape design, complete garden transformations and outdoor construction, so you are quoting substantial projects instead of relying on small maintenance jobs.

How it works
Free, honest analysisNo lock-in - month to monthPlain English, no jargonNew Zealand & Australia
The payoff

What good SEO does for your business

Not rankings for their own sake - more of the right enquiries, at a lower cost, from customers ready to book.

Get found while the whole project is being planned

Homeowners search for a landscape designer in their city or a landscaper in their suburb before they start collecting quotes. Strong visibility puts your business into consideration while the scope and budget are still being decided.

Win the design-and-build work

Complete garden transformations, landscape construction and outdoor living projects are worth more than one-off tidy-ups. Dedicated pages help you compete for that work instead of leaving one general services page to cover everything.

Own the Map Pack in your service areas

A large share of local comparisons starts in the boxed Google Maps results. Better local relevance, genuine reviews and clear project evidence give your business a stronger chance of being seen across the areas you actually cover.

Lower your cost per project enquiry

Organic enquiries do not carry a charge for every click. As your useful pages and local visibility build, landscaping SEO can produce another source of quotes without making you continually buy the same traffic.

What's included

The SEO built for landscapers

Built around how your customers actually search - no filler, no lock-in, everything tied to booked work.

Google Business Profile optimisation

Your profile strengthened around the landscaping services and locations you genuinely cover, with accurate categories, service information, real reviews and photos of completed projects.

Service and location pages

Focused pages built or improved for services such as landscape design, landscape construction, retaining walls, paving and complete garden transformations. Location pages are limited to worthwhile markets you genuinely serve rather than dozens of copied suburb pages.

Landscape design SEO and project coverage

People choosing a designer want to see how you think as well as what you build. Completed projects become useful pages explaining the brief, site, design decisions, materials and finished result, giving searchers more than an image gallery with no context.

Reviews, portfolios and enquiry tracking

A practical system helps you earn more genuine reviews and present before-and-after work clearly. Calls and forms are tracked too, so you can see which services and locations produce worthwhile enquiries rather than judging the campaign on traffic alone.

Tom McSherry

Your account is handled directly by a 15-year SEO specialist - no account managers, no offshore team. Straight advice, an honest answer on whether SEO is even worth it for your business, and month-to-month terms with no lock-in. Same standard across New Zealand and Australia.

Want to know if SEO is worth it for your landscaping business?

I will take an honest look at where you rank now, which services and locations your competitors are visible for, and whether SEO is likely to be a sensible investment. If paid ads, stronger project photography or more basic website work should come first, I will tell you plainly.

Guides that go deeper

Practical, no-jargon reading on the points above.

Trades

Roofer Google Maps rankings: what changed across 24 cities

Roofers had a wider sampled top-three footprint than many premises businesses, but the result changed sharply between city panels and review count was positively linked with position.

Local SEO

Do Google reviews help Map Pack rankings? What 480 grids showed

More reviews were associated with better Google Maps positions in 17 of 20 industries. See where the relationship was strongest, what star rating showed and what the study cannot prove.

Local SEO

Local rank grid guide: how to read a Google Maps heatmap

A local rank grid shows how Google Maps results change across a market. Learn how to choose search points, interpret the colours and connect the map to leads instead of chasing a vanity score.

Google Business Profile

Does your Google Business Profile service area affect rankings?

Adding more suburbs to a Google Business Profile does not create proof of wider rankings. Here is what the field does, what the study did not test and how service businesses should measure real coverage.

Local SEO

Google Maps ranking radius: why your visibility changes street by street

Google Maps does not give a business one fixed ranking radius. Learn what 480 local search grids showed about distance, changing competitors and the right way to measure your own market.

Local SEO

Local rank grid size and spacing: choose points that match your market

Use tighter grid spacing in dense local markets and wider spacing for larger service areas. The right setup covers commercially important places without creating false precision.

Questions you might have

How long before SEO brings in landscaping projects?

Months, not weeks. Improvements to an established page or Google Business Profile can sometimes move sooner, while new service and location pages need time to build visibility. If you need projects in the next one to three months, paid ads or referrals should support the SEO work rather than expecting rankings to solve an immediate gap.

Should landscape design and landscape construction have separate pages?

Usually, if you genuinely provide both. Someone searching for landscape design may still be planning and comparing ideas, while someone searching for landscape construction is closer to choosing a team to carry out the work. Separate pages can answer those needs properly, with a design-and-build page connecting the full service where relevant.

Should I have a page for every suburb I work in?

Only where there is worthwhile demand, you genuinely take projects and the page can contain useful local substance. Swapping the suburb name across dozens of otherwise identical pages creates clutter and can weaken the pages that deserve to rank.

Does AI search mean SEO is dead for landscapers?

No. Landscaping customers still use local search, Google Maps, project pages and reviews to compare businesses before requesting a quote. AI search is worth monitoring, but the practical priority remains strong service pages, local relevance, genuine reviews and clear evidence of completed work.

Want to know if SEO is worth it for your landscaping business?

I will take an honest look at where you rank now, which services and locations your competitors are visible for, and whether SEO is likely to be a sensible investment. If paid ads, stronger project photography or more basic website work should come first, I will tell you plainly.

Free, honest analysisNo lock-in - month to monthPlain English, no jargonNew Zealand & Australia