Choosing between an independent SaaS SEO consultant and a SaaS SEO agency depends on your company’s needs. Independent consultants like me provide more personalised service and direct access, which can be beneficial for SaaS companies looking for tailored strategies and flexible engagement models. With an agency you have no guarantees that the ‘brain’ behind you campaigns won’t eventually change, as staff come and go or your account is moved down to junior analysts (often without clear communication that this is what’s happening).