The Challenge
The Healing Centre was a brand new clinic with a new website with no history in Google. While this has some benefits (it means I don’t have to undo mistakes from a previous SEO agency), there are some big hills to claim when taking a brand new domain to the top of Google. Patience is key as rushing the process, even with an otherwise ‘white hat’ approach, can result in blowups that can permanently hinder the domain’s ability to rank. This is a case study in safely navigating a new domain to a #1 ranking for a tough local SEO keyword.
230%
More Traffic Than The Next 5 Competitors
Based on an average of the traffic of the next 5 competing clinics on Google ranking below The Healing Centre on ‘Auckland chiropractors,’ THC has approximately 230% more organic search traffic than the average competing clinic.
#1 Ranking
On Competitive, 2400/Mo Search Volume Keyword
The clinic now ranks #1 on Google for ‘Auckland chiropractors,’ as well as 3 out of 4 other high-traffic variations of this phrase. For local businesses these main keywords can represent upwards of 50% of the total search volume in their market.
$4000/mo
Saved On Advertising
‘Organic Traffic Value’ is a measure of what it would cost the client to buy the same traffic from the same keywords via Google Ads. For The Healing Centre, if they hadn’t invested in building their organic traffic stream they would need to spend approximately $4000 per month more on paid ads just to maintain the current size of their practice.

“Our business wouldn’t be where it is today without Tom… He got us to the first page, nearly #1 in a really competitive industry within a few months when we first started with him. He’s super responsive and is very honest and genuine. I would never go anywhere else for SEO or Google Ad related support. Seriously, he’s been an absolute game changer for us and I’ve already recommended him to many other businesses.”
Lissy Fehnker-Heather
The Healing Centre
The Process
Ranking a new domain is one of the most challenging tests in SEO for both the agency and the client. On the client’s part, it requires a lot of patience as the ramp to hitting payback can be a lot longer, so finding early wins is even more important than ever, since if the campaign takes too long to hit breakeven it may not continue long enough to get to the ‘big wins’ later on.