Local SEO Strategy Built On Profit, Not Empty Promises
Say goodbye to cookie-cutter SEO agencies that don't take the time to understand your business, your customers - and how you actually make money.
See how intelligent, 80/20 SEO strategy built around a deep understanding of your target buyer can help you derive maximum return from every dollar you spend building your organic traffic baseline for the future of SEO and AI search.
Month-to-month, no lock-in, and designed to be low maintenance for you. Get back to running your business in full confidence that this part of your marketing is finally being handled by a professional.
"Tom has been looking after my SEO for a number of years now and we have gone from a small business with just a few people to a business with 28 associates and counting."
Dr David Spektor
PsychologyCare
Trusted by businesses across New Zealand & Australia
Not Another Bloody SEO Guru.
You signed up with an agency, excited about the possibilities, dreaming of the flood of organic traffic that was about to start pouring in. Any day now...
Then reality hit: months of reports full of jargon, rankings that barely moved, vague answers when you asked direct questions.
A junior account manager who couldn't explain the strategy. Generic keyword research that didn't connect to what actually makes you money. Effort spread thin across dozens of tasks with no clear prioritisation.
Here's the truth: most agencies have no idea which keywords are the most likely to make you money. They can't make smart decisions on how to allocate your budget to the keywords you have the best chance of ranking for, quickly, that will actually bring in paying customers. They often have no idea what a typical customer spends with you, and how much of that you get to keep after costs.
And they can't tell you which ranking factors to focus on next to move the needle on ranking for those "next most profitable" keywords.
They generate noise and try to look busy because they can't narrow down to the two or three most important next steps. That is why most SEO campaigns fail. That is why most 'SEO experts' are only experts in wasting your budget.
Finally Make Progress With Smart Strategy, Built For Your Business
Time for a change. Time to have your SEO strategy developed and managed by a 17-year veteran of the industry. I've watched dozens of Google algorithm updates come and go and have ranked businesses through all of them - and I've now developed an internal software tool, TOM-OS, built around streamlining the most important key components that drive SEO success.
Rank for the keywords that actually make you money
First we'll work out what each keyword is genuinely worth to you - weighing search volume, how winnable it is against the competition, what your starting ranking position is, and the value of a customer who finds you through it - so your budget lands on the terms most likely to pay (no more inflated, blog-post driven vanity traffic). I then personally prioritise how your budget gets allocated towards the fundamentals most likely to produce high ROI - whether it be existing page optimisation, new content development, press releases to build domain authority, or reverse engineering your top competitors' link profiles.
Own your local map, suburb by suburb
For a local business, the Google Map Pack is the most valuable spot on the page. We'll optimise your Google Business Profile and track exactly where you rank across your whole service area with Google Maps heatmaps - so we can see which suburbs you're already winning, and where the competitors above you are beatable.
Simple, low-maintenance approval system - manage your account in minutes per month
Content updates and approvals can become a huge time sink with an SEO agency that doesn't understand your business. We'll produce content updates, press releases and new pages aligned with your brand and based on your strategic priorities. You can skim it, approve it, or edit it in real time with AI - and then get back to your day. For most clients, managing their SEO goes from a costly headache to a few clicks and 10 minutes a month reviewing content.
The Difference: An Operating System, Not a Checklist
What Most Agencies Do
What You Get With Me
Report on rankings and traffic
Keyword-level profitability alongside rankings and search volumes, plus detailed Google Maps heatmap tracking for local search
Generic keyword research
Detailed competitive gap identification
Optimise everything equally - effort spread thin
80/20 prioritisation: next-best ranking factors on next-best keywords
Junior account managers following templates
Direct access to a 17-year strategist who personally manages every account
"Trust us, we know what we're doing"
Transparent methodology and detailed reporting
12-month contracts, hope for the best
Month-to-month, no lock-in - because results should earn your business
Long-Term Partnerships, Compounding Results
These aren't cherry-picked wins. These are multi-year partnerships built on consistent, strategic growth - the investment manager approach in action.
increase in organic traffic
PsychologyCare
Grew from a small practice to 28 associates. Dominates psychology-related searches across Auckland.
The Strategy: Identified 12 high-value service keywords competitors overlooked. Seasonal analysis revealed psychology searches spike 40% in March - we front-loaded content to capture each wave.
Partner since 2016
Read the full case studyacross multiple locations
Oil Changers
Top rankings for "oil change [city]" across multiple New Zealand locations. Consistent top 3 for 5+ years.
The Strategy: Multi-location SEO with suburb-level targeting. Each location treated as its own profit centre with tracked ROI.
Partner since 2018
Read the full case studyfor competitive real estate terms
Total Realty
Outranking national franchise brands with deep pockets in Auckland's competitive real estate market.
The Strategy: 80/20 focus on suburb-specific terms where national brands spread too thin to compete effectively. Concentrated force beats scattered resources.
Partner since 2017
Read the full case study"Tom has been looking after my SEO for a number of years now and we have gone from a small business with just a few people to a business with 28 associates and counting."
Dr David Spektor
PsychologyCare
How It Works
Strategic partnership in practice - from diagnostic to compounding returns.
Diagnostic
Mapping your market: the keywords most likely to make you money, your local search opportunities, and the exact gaps between you and the competitors outranking you.
Strategy
You get a clear roadmap: which keywords we'll prioritise, which ranking factors we most need to focus on, where the quick wins are vs. long-term plays.
Execution
Page optimisations, new content in your voice, Google Business Profile optimisation, and high-authority links through press-release placements. You just approve it in a couple of clicks. No chasing, no homework.
Intelligence
You get a simple monthly report showing exactly what moved and why - Google rankings, local maps visibility, traffic and conversions. We'll double down or course correct strategy as needed based on performance.
Questions You Might Have
I've been burned by agencies before. How is this different?
Most agencies assign junior staff who follow templates without understanding your business. I personally manage every account with 17 years of experience. No black boxes, no jargon, no junior account managers.
How long before I see results?
Ranking movement - usually within the first few weeks. Particularly for sites that have a lot of room for improvement on the content side, we'll often see ranking movement within a week of the first changes going live. If content is already well optimised and there are no gaps, gains will come from authority building (links and reviews) which is slower - usually with a 3-4 month lag time. Leads - this depends a lot on starting positions of your keywords and the competition level. If you have many keywords already in the top 5 and we can push them to number 1 in the first month, you will see lead gains right from the start. If you are starting on page 8 - it will take a lot longer. I will advise on realistic expected time frames for your case before we start.
What do I actually have to do?
Honestly, after the initial setup to establish strategic priorities and approve the first round of site changes, your ongoing management time is very small - an hour a month or less. That's the whole point: you hand it over and it's handled. No learning SEO, no chasing an agency, no homework.
What if I need to cancel?
Month-to-month engagement, cancel anytime. I don't believe in locking clients into contracts - results should earn your business. That said, most clients stay for years because the approach compounds over time.
How do you calculate 'profit per keyword'?
We use AI estimated customer lifetime value and margins to calculate what each ranking position is worth in real dollars, based on industry data (or your own internal CRM data if you have it). Not just search volume or traffic potential - actual profit. This allows me to prioritise towards actual profitability, not just 'search volume' as many agencies do.
What makes the 80/20 approach different?
Agencies spread effort thin across dozens of tasks because they don't know which ranking factors matter most for your specific situation. I analyse your site, your competitors, and your market to identify the highest-leverage moves - then focus resources there. Concentrated force beats scattered effort.
Ready to See Which Keywords Will Actually Make You Money?
Request a free profit analysis. I'll map your market, identify your highest-value opportunities, and show you exactly where to focus. No obligation, no hard sell - just clarity.
Month-to-month engagement. No lock-in contracts. Results earn your business.