Home Alternate2024-11-19T07:51:48+00:00

Your Accounts Personally Managed By One Of The Best SEO Consultants in Australia & NZ.

Say goodbye to empty promises from SEO agencies. Become the dominant organic search presence in multiple local, national or international markets with campaigns personally designed and managed by a 15-year SEO & Google Ads veteran.

“Tom has been looking after my SEO for a number of years now and we have gone from a small business with just a few people to a business with 28 associates and counting.

Dr David Spektor

PsychologyCare

The Simple Truth: Most SEO Agencies in Australia & NZ Have A Great Sales Pitch, But Completely Fail To Deliver Long Term Success.

Some Clients I Work With

The Intelligent Investor’s Approach To Digital Strategy – Radical 80/20 Thinking For Accelerated Results

Formulate A Marketing-Leading Digital Strategy

Develop intelligent goals and budget allocations across different marketing channels. Refine performance and find the ‘sweet spot’ for your spending on each channel.

Optimise Short-Term, Immediate Lead Generation

Understand the advantages and disadvantages of Facebook and Google paid ads in your overall strategy. Build or optimise campaigns in line with your strategic objectives.

Build Your Long-Term, Inbound Organic Baseline

Utilise SEO and Google Business Profile management to maximise your baseline lead generation – the leads that flow into your business constantly, day after day, regardless of paid ad campaigns.

Ready to learn more?

Proven Track Record Over 15 Years

There are not many self-proclaimed SEO experts who have seen 15 years of Google algorithm updates and survived to tell the tale. SEO is a long-term game that can’t be won with gimmicks – to win over a time frame of years, you need an approach based on the long-term principles behind the search engine, not just the current ‘hacks’ and ‘tricks’ that will work right up until they don’t.

“Highly recommend Tom! He’s very professional, experienced and continues to lead our SEO strategy for ADInstruments. AAAAA+++++”

Justin Cashell

Digital Marketing Manager, AD Instruments

Achieve The Growth Your Business Deserves With Strategic SEO & Digital Management

Say goodbye to empty promises and cookie-cutter solutions from your SEO agency. Let’s get to work on a strategy that will really work to grow your business, now and for the long term.

Strategic SEO Management

Starting at

$1000/month

  • Smart 80/20 analysis identifies quick wins to shorten the timeline to investment payback

  • Work within your existing budget to reallocate spend more efficiently

  • Deploy a strategy to fit your short term and long term goals

  • Build long term, stable organic rankings on strategically critical Google keywords

  • Monthly reporting on meaningful KPIs and insights for future growth

  • Leave behind “churn and burn” agencies and build a long term partnership

  • Processes and methods field-tested over 15 years, with all clients managed by me personally

I’ll be in touch soon.

Frequently Asked Questions

Can A Local SEO Consultant Help Me Rank On Google Maps?2024-10-09T23:33:39+00:00

Yes, my main area of specialisation is multi-location local SEO, part of which involves ranking multiple Google Business Profile listings for more than one location for a business.

Do I Need An Expert SEO Consultant?2024-10-09T23:34:03+00:00

Not necessarily! But it will almost definitely be better than using an SEO agency. Usually you are better off either using an independent consultancy, or keeping your money in the bank.

Working With An Independent SEO Specialist Vs An Agency2024-10-09T23:40:34+00:00

The SEO industry is dominated by the agency model but this is not a pathway to SEO success for clients in the vast majority of cases. Most agencies use a checklist based approach to SEO which is just not an effective way to get great SEO results most of the time, because a campaign needs to be crafted to fit the client’s industry and starting position relative to the competition. There are also feedback loops in play that require an expert to analyse and decide next steps on an ongoing basis. This is why bespoke SEO strategies work better than cookie cutter approaches.

Do You Offer White Hat SEO Solutions?2024-10-09T23:40:34+00:00

Yes, all the SEO work I do is white hat, both in terms of techniques and process. I specify this point about process because many SEOs claiming to be white hat SEO consultants are in fact not. Their techniques appear white hat, but for example, it is possible to get penalised using otherwise white hat techniques at very high volume or too fast.

Contrary to popular belief, black hat SEO techniques can work very well. The problem is not that they don’t work. The problem is that they don’t work forever and when they stop working, it can be catastrophic. This is why it doesn’t make sense to use them when you are focusing on building long term business value through organic SEO.

What SEO Techniques Do You Use?2024-10-09T23:40:34+00:00

My basic philosophy is based on focusing on the ranking factors that have been a clear part of Google through every algorithm change over 15 years. There is no bulletproof algorithm-change-proof approach, but this method means the lowest possible long term volatility in rankings.

In-House SEO Vs Independent Australian SEO Consultant Services2024-10-09T23:40:34+00:00

We’ve talked about agencies, but what about doing SEO in-house? There are a few reasons you might use external SEO consulting services as a supplement or a replacement for an in-house team. I’ve been doing SEO for 15 years and I still regularly see SEO issues that I’ve never come across before. That means unless you have very senior people on your team, there are likely to be situations that come up which will require outside expertise. Likewise, while your in-house team may have strong skills for executing tasks (eg content creation), they may not necessarily be able to see the 10,000 foot strategy view that is necessary for a successful SEO campaign. In many cases it will be cheaper to hire an SEO consultant than to pay an in-house team and you will likely get better results, since SEO is much more about knowing what to do than having a thousand hands working at once.

Are You A One Man Band Or Do You Have An SEO Team?2024-10-09T23:40:34+00:00

I have a team for admin support, development, accounting and the like. All SEO and Google Ads strategy work is done by me personally and I manage all the accounts. In other words there is a team executing much of the day to day work but I direct it all personally. This is not the case in many agencies where a lot of accounts, especially smaller accounts, may never get a look from a senior technician.

I’m Looking for An SEO Consultant in Australia. Where Are You?2024-10-09T23:41:02+00:00

I live in Melbourne, Australia and I’m originally from New Zealand. I have a remote admin and development team based in the Philippines and Europe.

Why Are So Many SEO Agencies Bad At SEO?2024-10-09T23:41:02+00:00

There are various reasons so many SEO companies in Australia & NZ get such bad results. One is that the barrier to entry is so low – anyone can say they are a digital marketing consultant, regardless of having little to no SEO experience. SEO is often an easy upsell for web designers and developers who aren’t necessarily specialists. But the biggest reason is that the majority of SEO agency owners are happy to trade off neglecting existing clients to focus more on accelerating the growth of their own agency. There is always a balance here and doing better work for existing clients means being a bit more patient with adding new clients, and that simply doesn’t fit the values of many agency owners who are effectively in the business to get rich quick.

Do You Offer Technical SEO Consulting?2024-10-09T23:41:03+00:00

Yes, if you are in need of some expert SEO consulting around technical issues, I can provide assistance, depending on the details of the project. I can solve many common technical issues, though there are SEO issues that can occur with very large websites that may require referral to another specialist.

Can You Provide Advanced SEO Consultancy For Complex SEO Projects?2024-10-09T23:41:03+00:00

In most cases yes. I am not specialised in technical SEO on very large websites (tens of thousands thousands or millions of pages), in which case the project may not be a fit. In this case developing a successful SEO strategy may be better suited to a specialist in large sites and/or programmatic SEO.

I Already Have Good Search Engine Optimisation, Why Do I Need An SEO Service?2024-10-09T23:41:03+00:00

There are two big answers here: one is that you probably don’t know how much more you’re missing out on, and when organic traffic is already fairly good that usually means there are also lots of easy opportunities for growth. The other answer is that SEO is not just about growth, it’s about defending what you’ve built for the long term, and that also takes management and work.

Is An Experienced SEO Expert Worth The Money?2024-10-09T23:41:03+00:00

Look at it this way. If you pay $500/mo and don’t get to page one, you have a 100% negative ROI. You need to spend enough to make sure you actually get the positive results required to make money, and there are not that many people in the industry who can do that consistently – that’s why the ones who are good tend to be more expensive. The important part is that I always try to assess my fees against probable outcomes – even many good SEOs are so expensive that even if the get good results the return will be negative if the client’s upside is not big enough.

What’s The Difference Between A Leading SEO Specialist & A Typical SEO Agency?2024-10-09T23:41:03+00:00

With a big SEO agency your account will most often end up being managed by a junior employee, unless you are a “whale” client. Your point of contact will be an “account executive” or “business development manager” or “customer success manager” who is basically more of a salesperson, not a technical expert who knows how to rank sites. As a result the typical pattern is poor results, followed by not being able to get a straight answer on why results are not better. There is no one driving the bus.

Why Work With An Experienced SEO Consultant?2024-10-09T23:41:03+00:00

SEO is an extremely difficult and unpredictable game, and it takes a long time to build experience with enough different scenarios to know exactly what should be done for any given client situation. There are so many variables involved, it can’t simply be done by a junior staff member with a checklist. This is why it’s essentially a binary: you can use someone very good and experienced and get a positive result, or you can use someone else and lose money.

Let’s Discuss Your Business Goals